Go to market and launch
GTM Engineer
Turn the launch plan into work that gets done.
An open source AI GTM Engineer for launch planning, buying signals, outreach drafts, tracking checks and a weekly scoreboard.
- 4 weekdays
- 2 weekly
- 2 monthly
Every plan, Free included, opens the repo and an install prompt built for the employees you pick.
What the GTM Engineer does
A launch needs someone to keep the positioning, prospect research and next action connected. The GTM Engineer researches your public presence, builds a launch board around your offer, and works the next ready step each weekday.
It turns buying signals into relevant outreach drafts, stages launch submissions, and checks the tracking behind your paid activity. The morning brief brings the board back to what actually happened, while the weekly scoreboard gives you evidence for the next decision.
Best fit: Founders launching an offer, small teams without a growth operator, and service providers setting up a repeatable launch process for clients.
The work you can review
- A launch command center and prioritized board
- Buying signals and contact research with sources
- First-touch and follow-up drafts in your mailbox
- A weekly scoreboard with a source beside each number
How the work moves
An illustrative workflow for the outreach queue routine.
- 01
Reading today's buying signals
Posts, comments and job changes that say ready
- 02
Writing a first message to each person
Their words, your offer, no template
- 03
Saving the drafts to your mailbox
Unsent, in your inbox, ready to read
- 04
Logging what it prepared
Board updated, morning brief written
Your control: Outreach, submissions and paid changes stay held until you release the relevant channel. A draft is not a sent message, and a tracking check is not a sale.
The 8 scheduled routines
The cadence is part of the role. Each routine owns a defined piece of work.
Signal sweep
WeekdaysReads your signal sources for dated buying signals and contactable people, and files both to the ledgers.
Board standup
WeekdaysReconciles yesterday's ticks, rebuilds the board, and writes the one brief you actually read.
Outreach queue
WeekdaysDrafts today's first touches and follow-ups in your voice, straight into your mailbox, ready to go.
Launch step runner
WeekdaysWorks the next ready card: stages copy, fills a form and leaves the tab open, verifies a setup.
Paid and tracking guard
WeeklyConfirms your conversion event still fires and your paid setup still matches the plan, before the week's spend runs against nothing.
Scoreboard
WeeklyScores the week from the ledgers with a source beside every number, and files the one kill and the one scale.
Intake and dashboard
MonthlyRe-reads the evidence, applies what changed about your business, and rebuilds the command center.
ICP refresh
MonthlyRe-tests every segment against real ledger evidence and rewrites the ICP where the evidence disagrees.
Set up the first week
Review the positioning, target customer and first outreach batch. Correct the claims and tone before approving any outbound channel, then use the daily brief to decide which launch step matters next.
Choose the role in the Club install prompt builder, extract the kit to a local folder, and ask your agent to install it. The setup guide explains local and cloud harnesses. Your first week is supervision: inspect the output and correct the standard before widening permissions.
Accounts and connections
Connect only the services you use and the installed kit requires. These reference guides explain the available connectors; access and costs depend on your accounts.
Guides and tools for this role
Learn to operate and deliver AI Employees
Explore the Masterclass curriculum, including employee setup, routines, guardrails and delivery to clients. Lesson access follows your plan.
Working with a cloud agent
The Chrome Cookie Sync guide covers the signed-in browser workflow for Grok Bot and Muse, with setup steps and the practical limits.
Related software inside the Club
Separate products for adjacent work. They are optional additions, not prerequisites for this employee. Access and resale terms follow your plan.
Agentic Offer Studio
A React and Node application that turns live market context into daily monetizable offer concepts, improves the offers you already run, and builds a compounding library of ideas with sales assets attached.
Explore the productAutonomous Lead Gen Pipeline
Scrapes buying signals, qualifies each prospect against your criteria, and writes the results into a database you own.
Explore the productSales Funnel Machine
A finished funnel: a landing page with the conversion tactics built in, Stripe checkout with order bumps, and a member dashboard that delivers what the buyer paid for.
Explore the productRelevant sessions and replays
Browse the full calendarQuestions about the GTM Engineer
How is the GTM Engineer different from the Sales Employee?
GTM owns the launch as a whole: positioning, the launch board, signal research, outreach and tracking checks. Sales concentrates on the ongoing prospect pipeline and follow-up.
Does it decide my advertising budget?
You set the budget and release rules. The GTM Engineer checks the paid setup and tracking against that plan; it does not receive an unlimited spending mandate.
Is the GTM Engineer open source?
Yes. This role is released under the MIT license. Every Club plan, Free included, opens the repository and the install prompt builder. Your AI agent subscription and any connected service costs are separate.