Audience and distribution
Social Media Employee
Turn your actual work into a consistent social presence.
An open source AI Social Media Employee for source gathering, platform-specific drafts, publishing queues, engagement and performance reviews.
- 5 weekdays
- 1 weekly
- 1 monthly
Every plan, Free included, opens the repo and an install prompt built for the employees you pick.
What the Social Media Employee does
Your own work is the raw material: launches, useful observations, published articles and customer questions. The Social Media Employee gathers that material, learns from your existing voice, and prepares a version suited to each platform.
The calendar gives those drafts a place to go. Publishing and engagement routines verify what landed, read how people responded and prepare replies. The weekly review brings that evidence back into the drafting standard for the next batch.
Best fit: Founders who have useful work to share but little publishing time, small marketing teams, and providers managing a client voice across platforms.
The work you can review
- A reconciled content calendar
- Platform-specific drafts grounded in your work
- Publishing receipts and engagement observations
- Reply drafts and a weekly performance review
How the work moves
An illustrative workflow for the draft queue routine.
- 01
Reading what you shipped this week
Your commits, posts and notes
- 02
Writing tomorrow's posts
One idea, one version per platform
- 03
Checking each one fits
Character limits, link rules, your voice
- 04
Queuing them for your veto
Listed in tomorrow's morning brief
Your control: Publishing follows the destination and veto rules you configure. Engagement observations are evidence for the next draft, not a guarantee of followers, reach or sales.
The 7 scheduled routines
The cadence is part of the role. Each routine owns a defined piece of work.
Calendar standup
WeekdaysReconciles yesterday's ticks and receipts into the calendar, re-renders it, and writes a brief whose first lines name what publishes today.
Material sweep
WeekdaysCaptures the dated raw material tomorrow's drafts are built from, out of your own work, your published surfaces, and where your audience is.
Draft queue
WeekdaysWrites one post per slot due tomorrow, in your voice, on a rotated framework, inside the platform's real character arithmetic.
Publish run
WeekdaysHands today's due, drafted, unheld slots to the channel you configured, and records a receipt the instant each one lands.
Engagement sweep
WeekdaysProves every published post is genuinely live, reads its counts, and drafts a reply in your voice for every human who spoke to the account.
Performance review
WeeklyScores the week with a source path beside every number and rewrites the drafting standards from that evidence.
Intake and voice
MonthlyFirst run reads your own published posts and builds the voice file from real samples rather than adjectives, then seeds the opening slots.
Set up the first week
Give it examples of your published voice and choose the platforms and topics in scope. Review the first queue for tone, claims and platform limits before releasing a destination.
Choose the role in the Club install prompt builder, extract the kit to a local folder, and ask your agent to install it. The setup guide explains local and cloud harnesses. Your first week is supervision: inspect the output and correct the standard before widening permissions.
Accounts and connections
Connect only the services you use and the installed kit requires. These reference guides explain the available connectors; access and costs depend on your accounts.
Guides and tools for this role
Learn to operate and deliver AI Employees
Explore the Masterclass curriculum, including employee setup, routines, guardrails and delivery to clients. Lesson access follows your plan.
Working with a cloud agent
The Chrome Cookie Sync guide covers the signed-in browser workflow for Grok Bot and Muse, with setup steps and the practical limits.
Related software inside the Club
Separate products for adjacent work. They are optional additions, not prerequisites for this employee. Access and resale terms follow your plan.
Social Command
A command dashboard your AI Employees hand their social posts to: a queue, a calendar, a self-check, and two ways out, staged in your browser for your click or published through Make.
Explore the productSocial Publisher Autopilot
Writes platform-specific copy, generates imagery, and publishes through Make.com webhooks to every connected profile.
Explore the productLinkedIn Carousel Engine
Converts articles and newsletters into designed slide decks rendered as PDF carousels for LinkedIn.
Explore the productRelevant sessions and replays
Browse the full calendarQuestions about the Social Media Employee
Does it use the same post on every platform?
It prepares platform-specific versions, including the formatting and character rules for each destination.
How does it learn my voice?
The intake reads your actual published examples. Your corrections to the first queue establish the standard before you release publishing.
Is the Social Media Employee open source?
Yes. This role is released under the MIT license. Every Club plan, Free included, opens the repository and the install prompt builder. Your AI agent subscription and any connected service costs are separate.